Determinants of Satisfaction on Smartphones Among Students (Malaysia)

A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS BY EMMANUEL PANPALAN RESEARCH PROJECT SUBMITTED IN Fulfillment OF THE REQUIREMENT FOR THE DEGREE OF DEGREE OF BA (HONS) ACCOUNTING AND FINANCE LEVEL 6/YEAR 3 IN TEESSIDE UNIVERSITY and SEGI UNIVERSITY MALAYSIA 14 DECEMBER 2012 TEESSIDE UNIVERSITY BUSINESS SCHOOL A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS UNDERGRADUATE STUDIES PROJECT REPORT CERTIFICATION 1. I affirm that the work in this Project Report is unique and has been done by me as a component of my program of study. 2.I affirm that all auxiliary material has been appropriately recognized by me and referenced in this work. Signed:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Name: EMMANUEL A/L PANPALAN Date: fourteenth December 2012 Course: B. A. (HONS) IN ACCOUNTING AND FINANCE 2 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS ACKNOWLEGD EMENT Thank you is an exceptionally little word contrast with the help that I get for finishing this exploration paper. Right off the bat, I might want to express gratitude toward Ms. Hung Mun Siew for un-separating time, advices, remarks and consolations which actually a promoter to perform well. God favor her works.Secondly, I might want to pass on my appreciation to my folks for being there and giving Love, asset, space, need and good help at required occasions. Thirdly, I might want to pass on my appreciation to my companions who are there for me, who I can call whenever for their guidance for satisfying this paper. Fourthly, to all respondents for my study, thank you for helping me through reacting to the study that been conveyed. In conclusion, to the Almighty God who had allowed me this chance to satisfy this undertaking. - Merci Beacoup-3 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSABSTRACT Smart telephones use and deals have bomb for the time be ing. Advanced cells are required to be as compelling as it will be viewed as need instead of extravagance. There are scarcely any points of interest of advanced mobile phones one of it is remote web, intelligence, portability and adaptability, besides, encourages the likely reception of new versatile applications. Consequently, it is important to know the conduct of clients and the chance of client to fulfill with their advanced cells. The reason for this investigation is to discover what truly drives fulfillment which is value, understandability, convenience and happiness regarding brilliant phones.This research must be done to keep up and to climb up the utilization and deals. This examination could be useful to industry and clients of every single advanced mobile phone innovation based businesses. In this examination, 250 surveys will be passed to SEGI undergrad to reply and the outcome will be broke down utilizing SPSS programming. 4 A STUDY ON THE DETERMINANTS OF SATISFACTION O N SMARTPHONES AMONG STUDENTS TABLE OF CONTENTS TITLE PAGE NUMBER 1 PROJECT REPORT CERTIFICATION 2 Acknowledgment 3 ABSTRACT 4 TABLE OF CONTENTS 5 LIST OF TABLES 8 LIST OF DIAGRAMS 9 CHAPTER1 1. 1. 2 1. 3 1. 1. 5 1. 6 1. 7 INTRODUCTION Background of Study Problem proclamation Motivation of Study Research Objectives Research Questions Hypotheses Significance of study 10 11 12 13 5 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 8 1. 9 Structure of Dissertation Summary 14 15 CHAPTER 2. 0 2. 1 2. 2. 3 2. 4 2. 5 2. 6 2. 7 Literature Review Introduction Satisfaction Usefulness Understandability Enjoyment Ease of utilization Conceptual Framework Summary 16 17 19 21 23 25 CHAPTER 3 METHODOLOGY 3. 0 3. 1 3. 2 3. 3. 4 3. 5 3. 6 3. 7 3. 8 3. 9 3. An Introduction Research Design Research Methodology Questionnaire Design Sample Sampling Frame Data assortment Method Statistical strategy Pilot test Limitation Summary 26 27 28 30 31 32 33 34 6 A STUDY ON THE DETERMINANT S OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 4 DATA ANALYSIS 4. 1 4. 2 4. 3 4. 4. 5 4. 6 Introduction Rate of Response Demographic Details Factor Analysis Regression Summary 35 41 50 51 CHAPTER 5. 1 5. 2 5. 3 5. 4 5. 5 APPENDIX REFERENCES ETHICAL CONCLUSION Introduction Conclusion Recommendation Reflection Summary 52 53 54 55 65 69 7A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS LIST OF TABLES Table 3. 8. 1 Table 3. 8. 2 Table 4. 2. 1 Table 4. 2. 2 Table 4. 3. 1 Table 4. 3. 2 Table 4. 3. 3 Table 4. 3. 4 Table 4. 3. 5 Table 4. 4. 1 Table 4. 4. 2 Table 4. 4. 3 Table 4. 4. 4 Table 4. 5 DESCRIPTION Case Processing Summary Reliability Statistics Case Processing Summary Reliability Statistics Gender Education Field of study Brand Age examination Correlation for Usefulness Correlation for Understandability Correlation for Enjoyment Correlation for Ease of Use Regression PAGE NUMBER 33 35 36 37 39 41 43 44 47 49 51 8A STUDY ON THE DETERMINANTS OF SATISF ACTION ON SMARTPHONES AMONG STUDENTS LIST OF DIAGRAMS DIAGRAM 4. 3. 1 4. 3. 2 4. 3. 4. 3. 5 DESCRIPTION Gender Education Field of Study Brand PAGE NUMBER 37 39 41 42 9 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 1 †INTRODUCTION This section examines the foundation of study, Problem proclamation, inspiration of study, research objective, research question, speculations, essentialness of study, and structure of thesis. 1. 1 †Background of study In this existence where fast isn't a word and when innovation is not, at this point an extravagance yet a necessity.It is extremely significant for the producer to think of imaginative plan to coordinate new mechanical world. Cell phone is required to be a champion in cell phones world as the client of Smartphone application is developing step by step. The explanation PDA is so persuasive is a result of its capacities. As model, remote web association, intuitiveness, portability and adaptability, which additionally potential to new versatile application. As of now, the utilization of mobile phones has raised up quickly and an extreme change over past decade. PDAs at present are utilized to improve social relationships.And they have change because of time and progression of innovation. An investigation shows that 43% of Australian and 17% of Malaysian are utilizing cell phone and that number is expanding quickly (Ellis 2011). Some of instances of cell phones are the iPhone by Apple Inc, Galaxy arrangement by Samsung, blackberry, HTC and some more. Advanced mobile phones are planned in a most extreme manner where their capacities and highlights would coordinate the necessities of their clients for these situation are understudies. Cell phones work as both portable specialized gadgets and PCs, and permit individuals to utilize them to associate with the web. It’s expected that web skilled cell phones will be the most widely recognized path for individuals to get to the w eb by 2013? (Ellis 2011) 10 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS According to an industry audit by The Insight Research Corporation (IRC) the Asia-Pacific area has had a compound yearly development pace of 17. 9 percent over the previous decade, floated by China and India. There are more than 800 million phone endorsers today in China alone. (Anusha Sethuraman, May 6, 2011). Besides, reliance on social connections, the innovations are improved to suit people’s want and needs.These regularly improving advancements will in general change the way of life and propensities for their clients who might interest for additional enhancements. The previous procedure would be cyclic and would not end except if other new advances are created and supplant the first advances. Subsequently, when distributing changes, society will likewise change. Worldwide deals are increase as well. Continuously quarter of 2011 cell phone deals to end clients totaled 325 . 6 million units, a 13. 8 percent expansion from a similar period in 2010, as indicated by Garner, Inc. Of these business, 19 percent were represented by savvy phones.To get up to speed these figures it is extremely crucial to assemble fulfillment among clients. (Imprint Brownlow, April 2012) it is normal a specific issue would make client to proceed with help in this way, support in the business. 11 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 2 †Problem proclamation Although, the utilization of cell phone is generally acknowledged in Malaysian way of life, there a still UN-fulfill individuals who despite everything have an uncertainty in utilizing a cell phone, and individuals who utilizing one don’t understand this expect in their life.This research accepted to assist with boosting the use of cell phones and friends who assembling improve in times to come. 1. 3 †Motivation of study The reason for this examination is to research th e key factors that decide the fulfillment of advanced mobile phone among understudies in Malaysia. In other word, determinants of understudies will be contemplated utilizing four variables, Perceived convenience, saw understandability, saw pleasure, and saw usability. Just the Motivation of the investigation is to comprehend the need of clients which deciding their fulfillment. . 4 †Research destinations: (R01) : To recognize the elements that drives fulfillment to utilize the Smartphone applications, (R02) : To distinguish whether understandability on advanced mobile phones will impact fulfillment (R03) : To recognize whether simple of utilizing the PDAs will impact fulfillment (R04) : To distinguish whether pleasure in utilizing Smart telephones impact fulfillment 12 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 5 †Research question: (RQ1) : Does the value of advanced mobile phones will prompt fulfillment? RQ2) : Does understandability on P DAs will impact fulfillment? (RQ3) : Does handiness of utilizing PDAs impact fulfillment? (RQ4) : Does pleasure assumes primary a job in fulfillment in advanced mobile phones? 1. 6 †Hypothesis: H1a: handiness has sway on fulfillment H1b: understandability has sway on fulfillment H1c: happiness has sway on