Marketing Channel Analysis

The furniture industry is a very(prenominal) lucrative backing that spans domestic and international markets. With that fact in mind, it goes without saying that different impart of distribution exist with regards to delivery of furniture from manufacturer to consumer. Furniture manufacturers who mug the domestic market segment have three (3) major merchandise distribution channels (1 ) Through online shopping portals, (2) through public showrooms in malls, and (3) through prouder by catalogue. Online shopping portals.With the rise of the digital age, the use of the interlock is to just limited to advertisements, but has transcended to become a means of enjoin shopping via the Internet. Online shopping portals like Amazon . Com, Testamentary. Com, and Alabama. Com atomic number 18 just few of the mediums widely used by consumers to buy an assortment of products suitable to their needs. The victory of online shopping portals can be attributed primarily to its wide reach of co nsumers and its fill-in of access-?one click away as long as lucre is available.However, this also means that a lot of choices are available for consumers to lead from prompting companies to always try to innovate ND improve on product designs and concept. Also, customer feedback and satisfaction is difficult to track. Internet traffic and thousands of office per day are difficult are problems to be addressed. Public showrooms in malls and buildings. Public showrooms are one of the most known venues for selling furniture.It is very effective for selling because it exhibits the products in actual with tasteful arrangements while you sell. Customers are able to see for themselves the quality of the product and be active in choosing process before buying. However, public showrooms tap sees consumers than online shopping portals. This goes without saying that people in the immediate area are the primary consumers of the furniture. Prouder via Catalogues.Some companies use catalogue s in selling their products wherein consumer choose a product of their choice and place an society by giving the item name of what they are going to buy. It is hence delivered to them after a time at their doorstep.